Anne-Marie Farrell – Panelist

Head of Behavioural Economics Research @ Google

Anne-Marie helps SMBs succeed online. She currently leads the Customer Journey team at Google, Mountain View, enabling SMEs all over the world grow their businesses online. .

As a behavioral researcher and data-driven marketer, she invigorates customer marketing through the  application of behavioural economics to combine the art and science of marketing. She previously led the Irrational Lab team, a behavioural economics lab at Google, focused on designing experiences to strengthen Google’s marketing and product strategy.

She has worked at Google since 2006 in a variety of areas, including strategy, business analytics and finance. She started her career in Accenture as a management consultant. Anne-Marie grew up in Bray and headed west to study Electronic and Computer Engineering in NUI Galway.

Anne-Marie also runs StartupOnomics, a annual Dublin-based conference for homegrown start-ups with the world’s leading thinkers on human behaviour.